Inside the IAC Video Wall: How NYC's Iconic Building Display Shapes Content Strategy
Intent: research. When architect Frank Gehry designed the IAC Building in Manhattan’s Chelsea neighborhood, he wasn’t just creating office space—he was building a canvas.
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Intent: research. Times Square hosts some of the world’s most aggressive display environments—a concentration of competing LED facades, animated billboards, and architectural lighting that creates what marketers sometimes call “visual noise.”
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